Reaching beyond athletes will drive sales of protein drinks
![](https://br.synergytaste.com/wp-content/uploads/sites/3/2015/01/beyond-athletes-1.jpg)
Consumer interest in health and wellness and on-the-go food continue to fuel growth in the nutritional drink category, but manufacturers could take sales even higher by targeting older and non-athletic consumers, according to Synergy Aromas and market research.
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