Beverage Industry: Consumer Demand for Functional, Familiar Ingredients Drive Flavor Trends

As consumers increasingly seek out functional foods and beverages, exotic and comforting flavors are both enticing and sought out in today’s beverage market. K.C. Kuder, marketing communications specialist, and Alex Massumoto, marketing associate at Synergy Aromas, talk with Beverage Industry about the consumer trends currently innovating beverage product development.

To read more, click here.

company news