Trendcast

We've identified 4 global consumer trends that are going to shape the future of food and drink. Our global marketing team members have been working together to highlight those flavours that, linked to those trends, will characterise food & drink new product development in upcoming years.

Never before we have seen consumer trends so strongly correlated to one critical event: Covid-19 pandemic. Covid-19 pandemic has pushed consumers on a global stage to focus on their small world and community, becoming very aware of the importance of health and wellbeing, and to rediscover the world out there, while understanding the importance to take care of our planet. Each trend presents 3 different perspectives that bring together a multitude of insights and sources of inspiration to highlight 2020-2021 flavours.