With consumers seeking food and beverage products with health benefits and added functionality, turmeric has found a home in the mainstream spotlight. However, the spice’s earthy or bitter flavor poses a challenge for product formulators. Lindsey Oostema, senior marketing specialist at Synergy Aromas, talks with Snack Food & Wholesale Bakery about the new “awe-spiring and flavor-functional beverages and snacks” created by Synergy’s flavor experts that showcase global inspriation and flavor combinations that perflectly compliment the vibrant spice.

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